Wednesday 15 June 2011

Visual Communication - Vocabulary

Authenticity
Truthfulness/reliability, of origins, attributions, commitment, sincerity, devotion and intentions.

Appropriation
Acto of taking possession of or assigning purposes to ideas and concepts.

Avant Garde
 Art and design form that pushes the boundaries of what is accepted as the norm or status quo, primarily in the cultural frame. A hall - mark of modernism that refer to personal or works that are experimental or innovative, particularly with respect to art, culture and politics.

Binary Opposites
The oppositions through which reality has traditionally been represente eg. male/female, nature/culture, min/body

Bricolage
A construction made by whatever materials at hand. Something created from a variety of available things.

Broadcast media
The distribution of audio/video signals which transmit programs to an audience. The audience may be the general public or a relatively large sub audience, such as children or young adults.

Capitalism
Economic system in which the means of production are privately owned and opened for profit.  Country's trade and industry are controlled by private owners for profit, rather than by the state.

Cinema Verite/ 'truthful cinema'
Style of documentary film making, combing naturalistic techniques with stylised cinematic devices, ie. editing, camera work, staged set ups, use of camera works to provoke subjects.

Connotative Meaning
All the social, cultural and historical meanings that are added to signs literal meaning. Relies on the cultural and historical context of the image and its viewers lived, felt knowledge of those circumstances. Connotation thus brings to an object or image in the wider realm of ideology, cultural meaning and value systems of a society.

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