1. Phenomenon evolving out of the consumerist and emerging youth culture of the 50s and 60s.
2. Its products are accessible and mass produced
3. Work diliberately setting out to win favour with the masses or specific communities.
4. Culture produced by industry and consumed ad popularised by word of mouth and the media.
Criticisms of popular culture:
Theodore Adorno of the 'Frankfurt School' described consumers of such culture victims. Political implication are that this process maintains public passivity towards instructions. In this way, visual communication is an agent of ideology.
High Culture
1/ The process of society's intellectual, spiritual and aesthetic development, eg. philosophies, poets, etc.
2/ Particular way of life of a people period or group (eg. the development of literacy, the types of sports played, the alebration of festivals.
3/Works and practices of intellectual and artistic activity novels, ballet, opera, fine art.
Popular Culture Visualised
Andy Warhol and Warhol Inspired
Roy Lichtenstein & Lichtenstein Inspired
High Culture Visualised
Renaissance Art
da Vinci
Michelangelo
Artemisia Gentileschi
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